Spending more observational time with her smart, resilient and stirringly positive subjects -- even seeing less-edited footage of their business plan speeches -- might have helped sell her inspirational story.

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Ten9Eight: Shoot for the Moon (2009)
Tomatometer
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Reviews Counted:12
Fresh:5
Rotten:7
Average Rating:5.3/10
Rated: Not Rated
Genre: Education/General Interest
Theatrical Release:Nov 13, 2009 Limited
Synopsis:
This is the compelling question behind award-winning filmmaker Mary Mazzio’s newest project Ten9Eight, a thought provoking film which tells the inspirational stories of several inner city teens (of...
This is the compelling question behind award-winning filmmaker Mary Mazzio’s newest project Ten9Eight, a thought provoking film which tells the inspirational stories of several inner city teens (of differing race, religion and ethnicity) from Harlem to Compton and all points in between, as they compete in an annual business plan competition run by the Network for Teaching Entrepreneurship (NFTE).
The film includes students such as:
Rodney Walker, age 19, Founder of Forever Life Music and Video Productions: Rodney was put into the foster care system at the age of 5 and ended up homeless on the streets of Chicago. Almost becoming a statistic like many of his brothers, Rodney was able to chart a new future – and is now studying business as a freshman at Morehouse College.
Amanda Loyola, age 16, Founder of Eco-Dog Biscuits: Amanda’s father escaped from the favelas of Rio de Janeiro, finding a job at Burger King in Brooklyn, New York. He inspired his daughter, Amanda, to think that anything might be possible in America. Amanda started her business, a vegetarian dog treat company, after her dog, Princess, died from cancer.
Rodney and Amanda are but two of several remarkably resilient kids featured in this film, all of whom are facing the most challenging of circumstances in the inner city – making their achievements all the more remarkable.
The final competition in New York City convenes 35 young entrepreneurs chosen from over 24,000 students from across the country, winnowed down through a series of city and statewide business plan competitions held throughout the year. The winner receives $10,000 to launch his or her business – but more importantly, these finalists have the opportunity to interact with high profile entrepreneurs, including the likes of Arthur Blank (founder, Home Depot and owner of the Atlanta Falcons); Tom Scott (co- founder, Nantucket Nectars); Ralph Schlosstein (co-founder, BlackRock); Wyc Grousbeck (owner of the Celtics); and Kay Koplovitz (founder of USA Network). Although there can be only one winner, each student is empowered with the promise of a future they never thought possible. --© Official Site
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Director: Mary Mazzio
Director: Mary Mazzio
Studio: 50 Egg
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Reviews for Ten9Eight: Shoot for the Moon
It’s the type of film you might expect to see at a fund-raising dinner or a convention banquet, not in a commercial theater. That said, it’s a very well-made piece of boosterism.
Showcases entrepreneurs even Michael Moore would celebrate - high school kids with really great ideas like cake on a stick!
Whether it's credulity or audience cynicism, Ten9Eight: Shoot for the Moon has a problem, and good vibrations won't solve it.
Mazzio feels the beating heart of the striver and, as a result, Ten9Eight: Shoot for the Moon never drags, even as it offers an important message to audiences.
It’s all very uplifting. It might even move some youngsters to start their own businesses.
Less a documentary than a relentlessly upbeat nonprofit infomercial...
Ten9Eight will induce shivers of excitement in free-market proponents who get off on watching ambitious, money-minded young people pull themselves up by their bootstraps and set out to become future titans of industry.
A nice story with no rough edges and little of the proper context. Fine viewing for high school business class but nothing more.
This may be an admirable competition, but that doesn’t make this movie less self-serving.
There’s no build-up or suspense leading to the final showdown, and the details of the projects fly by without registering.
Director Mary Mazzio’s film, part documentary and part public-service announcement ... may prompt a discussion of totally revamping standard curriculum.
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October 25, 2009:
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